Head of Sales - Peppermint£55,000 - £70,000 + bonus (10-25% of salary) + OvertimeHybrid 3-4 days per weekLondon, Kennington, Head OfficePeppermint is shaking up the industry with premium, drink-led experiences at the UK’s biggest festivals, most legendary venues, and hottest entertainment spaces. With a reputation for cutting-edge innovation, world-class service, and an unmatched passion for bringing people together, we’re expanding fast—and we need a game-changing Head of Sales to drive our momentum to new heights.As the Head of Sales, you’ll take the reins of our dynamic, high-energy team, spearheading new business wins, leading high-stakes pitches, and closing industry-defining deals. You’ll play a key role in shaping the future of Peppermint—building powerhouse partnerships, exploring new markets, and ensuring our USP’s stay ahead of the curve.This is more than just a sales role—it’s a chance to be at the heart of one of the UK’s most exciting events businesses, working with top-tier clients and exclusive venues. From the festival buzz of BST Hyde Park to the electric atmosphere of The O2 and JCA Arena in Amsterdam, Peppermint’s influence is unmatched.If you’re ready to lead, innovate, and make your mark on the events world, this is your moment. Step into the spotlight and help us redefine what’s possible in the industry!Let’s talk. Let’s build. Let’s create something extraordinary together.Benefits: 25 days + bank holidays annual leave + Birthday day offAccess to employee discounts, wellbeing tools and private healthcare plan through MedicashOvertime paid during summer months (time in lieu otherwise).Candidate may be required to work weekends, attend events/hospitality etc.Flexible Working HoursCompany Sick payEnhanced Parental LeaveAccess to the UK’s best events, festivals & sports venuesWho is Peppermint?Peppermint is a multi-award-winning events business, founded in 2003 by Alex Brooke and Adam Hempenstall - passionate in providing first-class bars and drinks-led solutions to the UK’s greatest events & venues. Today, Peppermint services over 50 events and venues every year and has developed long-standing relationships with the likes of AEG, IMG, Brand Events and Live Nation. Events include BST Hyde Park, Camp Bestival, Mighty Hoopla, Hyde Park Winter Wonderland, All Points East, Lytham, Rewind festivals and many more.Peppermint has recently partnered with Levy UK and supports venues with premium F&B experiences - including The O2, Wembley Arena, Dreamland (Margate), The Piece Hall (Halifax) and the Johan Cruff Arena in Amsterdam. Peppermint operates the hugely popular Between The Bridges venues on the Southbank and has just opened a brand new venue in Queen Elizabeth Olympic Park called Riverside East. Peppermint’s success has been driven by its relentless passion for its people, innovation and sustainable practices – with 20 years’ operational experience - it’s a powerful combination. https://www.peppermintbars.co.uk/ Overview of RoleIn this pivotal role, you will report into the Commercial Sales Director - lead and manage a team of three, overseeing pipeline processes, tenders, and bids, ensuring all submissions are completed efficiently and strategically. You will prioritise opportunities, manage workloads, and steer the sales team towards achieving the company\'s ambitious goals.A key aspect of this role involves shaping and evolving Peppermint’s unique selling points (USPs) to ensure continuous innovation and a competitive edge in the market. You will play a vital role in identifying new business opportunities across the greenfield events, venues, and sports sectors, actively driving innovation and bringing fresh ideas to the table.Additionally, your team will provide ongoing account management support to the Project Managers, ensuring seamless client relationships and service excellence.This is a high-impact, leadership position in a fast-growing company—ideal for a strategic, driven, and forward-thinking sales professional eager to shape the future of the events industry!Core AccountabilitiesTeam ManagementLead and manage the team ensuring clear performance objectives are set and regularly monitored via KPI’s and Sales targetsDeveloping and measuring sales plans and targets in partnership with the teamMentor, coach and develop the team to ensure they have the necessary support to perform their roleScheduling, prioritising and delegating work flowFacilitating meetings & following up actionsPipeline Management & Sales ProcessLeading the sales process from start finishDevelopment of all outbound sales collateral (with professional support where required)Constantly driving innovation, technology and sustainability, focusing on the company’s core pillars and developing new services & offerings to help us win and retain businessLeadership of entire pitch/bid process according to deadlines Developing business in new markets and looking for new growth opportunitiesAssessing and managing commercial riskCreating commercial dealsNegotiation with clients & prospectsPresenting regular sales & pipeline reports for the Directors & Finance DirectorGenerating leadsSupporting and driving forward new business development strategiesAdhoc tasks and projects as required. Account ManagementSupporting the Project Managers with account management support including contracting, deal re-negotiation, pre and post event planning meetings and other account management tasksManaging client relationshipsDevelop and monitor budgets by event/venueEnsuring contracts are accurate, complete & signedPro-active drive to improve overall margin. Ensuring minimum event margins are achieved at each event working alongside the Finance Business Partners.Coach team on best practice for managing client and contract issuesOversee efficient handover with the Project Management teamsAbout you:Considerable experience managing a teamLeadership and management skillsSuperb management and organisational skillsAttention to detailThe ability to cope with pressures and conflicting work priorities Commercial awareness e.g Experience Identifying the most lucrative commercial opportunitiesInfluential presentation and communication skillsExperience and managing projects to tight deadlinesRisk managementRelationship managementDecisivenessExpert negotiating skillsComprehensive knowledge & experience in the industryProfessionalismSolid industry networks & contactsSolid problem solving, decision making and analytical capabilities
